Case Study: JD Sports Stores brings Air Jordan to life with Executional

JD Sports Stores brings Air Jordan to life in 2 weeks with Executional

JD Sports Stores partnered with the staffing agency Executional to create an immersive in-store campaign for the Air Jordan brand. The challenge was to bring the iconic brand to life for customers in key European retail locations.

Executional implemented a mixed reality solution, creating event zones in JD stores across London, Paris, and Antwerp. For two weeks, customers could play an AR basketball game and win exclusive prizes, guided by Executional's passionate in-store teams. The campaign successfully blurred the lines between retail and reality, providing a truly unforgettable and immersive experience for fans.

JD Sports Stores