Case Study: Hugo Boss boosts perfume sales and brand visibility with Executional product sampling

Hugo Boss boosts Ma Vie sampling across 5 weekends with Executional

The luxury brand Hugo Boss faced the challenge of launching its new Ma Vie fragrance in the UK, aiming to drive sales and increase visibility. They partnered with the vendor Executional to execute a high-impact product sampling campaign in strategic shopping centre locations.

Executional implemented a comprehensive five-weekend brand experience. Their solution included designing premium promotional stands, managing logistics and staffing, and distributing fragrance samples on blotters. The campaign was an overwhelming success, significantly boosting visibility and sales. The impact was so effective that many retailers reported running out of stock during the sampling weekends, demonstrating a direct and measurable boost in demand driven by Executional's efforts.

Hugo Boss