Case Study: Green Giant boosts product awareness with Executional’s street and office sampling campaign

Green Giant reaches thousands across 9 UK cities with Executional

The customer, Green Giant, sought to introduce its Express Sweet Corn as a convenient, healthy snack and refresh its brand perception among UK consumers. The vendor, Executional, was engaged to execute a product sampling campaign to meet this challenge.

Executional implemented a widespread sampling strategy across nine major UK cities, targeting both high streets and offices to reach a diverse audience. The solution successfully positioned the product for busy lifestyles, leading to increased adoption and a refreshed brand image. The campaign provided significant exposure, making it a benchmark for the vendor, Executional, in product launch efforts.

Green Giant