Case Study: Emmi CAFFÈ LATTE boosts brand engagement with Executional event staffing and sampling support

Emmi CAFFÈ LATTE serves 5,000 iced coffee samples daily with Executional

Emmi CAFFÈ LATTE sought to drive brand awareness and encourage product interaction for its iced coffee through a large-scale summer sampling campaign across England and Wales. Their challenge was to distribute 5,000 samples daily, engage consumers, and gather valuable feedback. They partnered with the event staffing agency Executional to bring this experiential campaign to life.

Executional implemented the solution by deploying teams of brand ambassadors and a team leader from a branded bus with a live DJ at key locations. They managed the chilled logistics and public engagement, distributing samples and conducting over 100 consumer surveys daily. The campaign was a major success, exceeding its goal by handing out approximately 5,000 samples each day and creating a memorable brand experience, significantly reinforcing Emmi's market presence.

Emmi CAFFÈ LATTE