Case Study: Eden Mill boosts festive gin sampling and sales with Executional

Eden Mill delivers 1,250 shifts of festive gin tastings with Executional

Eden Mill faced the challenge of promoting its gin brand during the festive period through an immersive sampling experience across 40 UK Debenhams stores. They partnered with the vendor Executional to create and manage a nationwide campaign that would drive customer engagement and sales.

Executional implemented the solution by setting up bespoke pop-up bars and providing comprehensive staff training to act as brand storytellers. The vendor managed all logistics, including 1,250 staff shifts and 24/7 support. The campaign was a resounding success, significantly enhancing customer appreciation of the brand's heritage and driving sales, making it a standout festive promotion.

Eden Mill