Case Study: Cocio achieves nationwide brand awareness through cinema sampling with Executional

Cocio reaches 100% of cinema attendees with Executional

Cocio aimed to increase brand visibility and introduce its chocolate milk to a large audience at outdoor cinema events across the UK. To achieve this, they partnered with the vendor Executional to execute a nationwide product sampling campaign.

Executional implemented a comprehensive solution, establishing branded stands at high-footfall cinema sites and deploying both static and roaming staff to engage 100% of attendees. The vendor's strategy included strategic site selection, cohesive branding, and an experienced event manager to tour all locations and ensure quality. This approach successfully raised significant brand awareness for Cocio and created a lasting positive impression by pairing the enjoyable movie experience with a delicious product sample.

Cocio