Case Study: Camden Town Brewery boosts office sampling reach with Executional

Camden Town Brewery boosts office sampling across 54 offices with Executional

The customer Camden Town Brewery sought to introduce its beers to office workers in Leeds and Manchester, aiming to drive sales in local retail and hospitality venues during the summer peak. They partnered with the vendor Executional to execute their Desk Beers campaign through targeted office sampling.

Executional deployed a dedicated event team to visit 54 offices, setting up relaxed sampling areas and distributing over 20,000 bottles. The vendor's solution, which included comprehensive planning and logistics management, successfully raised significant brand awareness. The campaign resonated strongly with the target audience, leading to increased interest and subsequent sales in nearby outlets.

Camden Town Brewery