Case Study: Budweiser supports London Pride sustainability and inclusivity with Executional

Budweiser distributes 65,000 Pride cups with Executional

Budweiser aimed to demonstrate its support for the LGBTQ+ community at London Pride with a memorable and sustainable activation. The challenge was to create a vibrant and impactful presence that promoted inclusivity and environmental responsibility. They partnered with the vendor Executional for product sampling and event staffing services.

Executional implemented a comprehensive solution, distributing 65,000 branded reusable cups representing diverse LGBTQ+ identities across six London locations. They managed all logistics, staffing with over 70 personnel, and on-site recycling. The campaign was a resounding success, achieving its goal of widespread distribution and leaving a lasting positive impression of Budweiser's commitment to inclusivity and sustainable celebration.

Budweiser