Case Study: Arla Skyr boosts brand awareness and sampling success with Executional

Arla Sky reaches 30,000 shoppers with Executional sampling activation

The customer, Arla Skyr, sought to boost awareness and drive purchases of its Fruit & Oats product line in the UK market. To meet this challenge, they partnered with the vendor Executional to execute an immersive sampling campaign in high-traffic shopping centres.

Executional implemented a comprehensive solution that included distributing product samples and vouchers, managing a branded stand, and providing an engaging VR experience. The campaign successfully distributed 30,000 samples and received over 1,400 competition entries, effectively elevating brand awareness and solidifying Arla Skyr's market position.

Arla Sky