Case Study: Arla Protein boosts brand awareness with Executional's nationwide sampling campaign

Arla Protein distributes 5,000 samples per event with Executional

Arla Protein, a food and beverage company, faced the challenge of raising brand awareness and encouraging future purchases among fitness enthusiasts. They partnered with the vendor Executional to implement a targeted product sampling campaign at running events across the country.

Executional managed a comprehensive campaign strategy that included distributing tens of thousands of chilled Arla Protein samples at various Run For All events. Their solution utilized fitness-interested staff, fully branded equipment, and comprehensive logistics management to ensure a professional presence. The campaign was highly successful, distributing an average of 5,000 samples per event and effectively raising awareness and interest in the product among the target audience.

Arla Protein