Case Study: Vancity achieves 100% email signature adoption with Exclaimer

Vancity deploys unified email signatures across 2,600 users with 100% adoption using Exclaimer

Vancity, a credit union based in Vancouver with 2,600 employees, faced significant challenges in managing email signatures across its complex organization. Before using Exclaimer, the process was entirely manual, leading to inconsistent branding, a heavy operational burden on IT and marketing teams, and no visibility into adoption. These issues posed a major risk to their upcoming organizational rebrand, as they needed a solution to ensure brand consistency and give the marketing team autonomy.

Exclaimer provided a cloud-based solution that automated and centralized email signature management. The implementation enabled Vancity to support complex customizations, automate signature assignments based on user details, and allow the marketing team to manage campaigns and templates independently. The results were highly successful, achieving 100% user adoption and ensuring complete brand consistency across all 2,600 users for their rebrand, all while eliminating the previous operational burden on IT.

Vancity