Case Study: Tobermore drives instant customer feedback with Exclaimer

Tobermore boosts customer feedback at 400 employees and £50m in orders with Exclaimer

Tobermore, an award-winning paving and walling products producer, faced the challenge of automating customer feedback without losing its personal touch as it grew to 400 employees. Their marketing team needed a structured way to gauge customer sentiment, which was primarily communicated via email. They turned to Exclaimer and its email signature marketing and feedback services to address this.

By implementing Exclaimer, Tobermore began collecting real-time feedback through email signatures, providing an instant indicator of customer service levels. The solution also allowed them to tailor signatures for segmented marketing campaigns and track clicks to measure effectiveness. According to their Consumer Marketing Manager, the platform provided a user-friendly and professional way to set KPIs for customer satisfaction. Exclaimer enabled Tobermore to maintain a personal approach at scale while gaining valuable insights into their service performance.

Tobermore