Case Study: The Rugby Football League achieves brand consistency with Exclaimer

The Rugby Football League cuts email signature updates from 4 days to minutes with Exclaimer

The Rugby Football League (RFL), the national governing body for Rugby League in the UK, faced a significant challenge during a company-wide rebrand. They needed to update the email signatures for over 200 employees to reflect their new brand identity, a manual process that previously took up to four days to complete. The RFL turned to Exclaimer to find a solution for this time-consuming task.

Exclaimer implemented its cloud-based email signature management solution to centralize the RFL's branding elements. This allowed for quick, department-specific updates with correct logos and messaging, which was not possible using Microsoft 365 alone. The solution eliminated the need for manual editing, ensured brand consistency on every outgoing email, and drastically reduced the IT workload for the RFL's staff.

The Rugby Football League