Case Study: Shearwater Geoservices achieves brand consistency and stronger marketing ROI with Exclaimer

Shearwater Geoservices boosts marketing ROI 1,900% with Exclaimer

Shearwater Geoservices, a global marine geoscience company, faced a significant challenge in achieving consistent email signatures across its 1,200 employees during a company-wide rebrand. Their dispersed, ship-based workforce, including offshore crews sharing accounts on rotational shifts, made it difficult to enforce new brand guidelines and maintain signature accuracy. Shearwater turned to Exclaimer for a solution using its cloud-based email signature management service.

Exclaimer provided a centralized platform that standardized email signatures across the entire organization. The solution gave offshore crews the flexibility to update their own details and allowed for separate signature styles for internal and external communications. As a result, Shearwater achieved full brand consistency in just two weeks. Exclaimer also enabled the use of campaign banners in signatures, which led to a reported 1,900% increase in marketing ROI and drove over 1,000 monthly visitors to a campaign landing page.

Shearwater Geoservices