Case Study: Sensible Business Solutions achieves centralized email signature control and enhanced managed branding with Exclaimer

Sensible Business Solutions - Customer Case Study

Sensible Business Solutions, an independent IT services provider based in Sydney, faced fragmented email signature management for its SMB clients—staff changing titles, inconsistent branding, and no reliable HTML signatures on mobile. To solve this, Sensible became an Exclaimer partner and adopted Exclaimer’s centralized email signature software (both on-premises Exchange and cloud Office 365 solutions) to gain control over corporate signatures across customers.

Using Exclaimer’s platform, Sensible standardized and centrally managed signatures, enabling quick banner updates (for example, refreshing campaign banners every couple of weeks), ensuring logos render correctly, and reducing contact errors and marketing confusion. Exclaimer’s solution cut administrative overhead, made signatures a new advertising channel, strengthened Sensible’s managed-service offering, and increased customer “stickiness,” making the product easy to sell and bundle with other services.

Sensible Business Solutions

Kevin Spanner

CEO