Case Study: Make-A-Wish UK achieves brand consistency and compliance with Exclaimer

Make-A-Wish UK saves time and keeps 15,000+ wishes on-brand with Exclaimer

Make-A-Wish UK, a children's charity, faced challenges maintaining compliant and consistent email signatures across its mix of full-time staff and volunteers. This led to outdated disclaimers and inconsistent brand messaging. Technology Manager Oli Wilson turned to vendor Exclaimer for an email signature management solution to centrally control these communications.

Exclaimer provided a centralized platform that integrated with the charity's Microsoft 365 environment. This allowed the marketing team to easily update and instantly deploy signature templates for all users, ensuring brand consistency. The solution saved significant time for both the marketing and IT teams, freeing them to focus on core mission tasks, and guaranteed that every email, including those from volunteers, carried the correct legal and marketing messages. Exclaimer's straightforward implementation and supportive onboarding were also highlighted.

Make-A-Wish UK