Case Study: Indianapolis Colts achieve brand consistency with Exclaimer

Indianapolis Colts boosts brand consistency across every email with Exclaimer in 2 weeks

The Indianapolis Colts, an NFL team, faced a challenge in maintaining brand consistency as their employees had to manually update email signatures with new logos and campaign banners, leading to a lack of uniformity. They chose Exclaimer's email signature management software to address this issue after receiving internal recommendations and learning of its use by other NFL teams.

Exclaimer provided expert assistance and design support to implement their solution, helping the Colts create rules in Office 365 and rebuild their signature designs. Following a successful test, the Colts rolled out Exclaimer across the organization, which allowed them to enforce signature uniformity and run targeted banner campaigns for different departments, resulting in consistent branding on all outgoing messages.

Indianapolis Colts