Case Study: ERIKS Digital achieves brand consistency across 2,500+ users with Exclaimer

ERIKS Digital achieves brand consistency across 2,500+ users with Exclaimer

Eriks Digital B.V., part of the ERIKS Group, faced a significant challenge in maintaining brand consistency across its 2,500+ users spread over eight countries. Manual email signature management created operational burdens for IT and marketing, led to brand inconsistencies across different business units, and left marketing potential untapped. The company needed a scalable solution to achieve centralized control without increasing their administrative workload, which led them to implement Exclaimer's cloud-based email signature management service.

Using Exclaimer, Eriks Digital automated email signature deployment across 5,681 mailboxes, achieving complete brand consistency. The solution enabled them to run targeted marketing campaigns that reached 450,000 contacts and eliminated the manual operational drain. Exclaimer provided full centralized control, allowing different business units to maintain their specific branding elements while ensuring overall corporate compliance and freeing up valuable IT and marketing resources.

Eriks Digital B.V