Case Study: The Acme Facilities Group achieves streamlined multi-alias emailing and brand consistency with Exclaimer Email Alias Manager for Exchange

Email Alias Manager for Exchange was deployed by The Acme Facilities Group to allow all managers to send from multiple email addresses

The Acme Facilities Group, a UK commercial refrigeration and catering equipment supplier founded in 1964, was struggling with managers needing to send email from multiple aliases across different service groups and trading names. This led to emails being sent from the wrong addresses, confusing customers and risking the Acme brand, so they engaged Exclaimer and deployed Exclaimer Email Alias Manager for Exchange.

Exclaimer installed Email Alias Manager for Exchange on Acme’s Exchange servers, enabling managers to maintain a single mailbox while selecting the appropriate alias via an Outlook dropdown (with replies auto-selected) and integrating with Signature Manager for correct branding. The result was immediate productivity gains—managers no longer switch between mailboxes, wrong‑address sends are now practically non‑existent, the rollout was seamless, and the solution has paid for itself many times over for The Acme Facilities Group.

The Acme Facilities Group

Jonathan Cundliffe

Group IT Manager