Case Study: Dubai Tourism (DTCM) achieves full email disclaimer compliance with Exclaimer Signature Manager Exchange Edition

Dubai Tourism - Customer Case Study

Dubai Tourism (Department of Tourism and Commerce Marketing) faced a compliance risk after an internal audit found inconsistent and missing legal disclaimers on employee email signatures—especially from mobile users and teams who had created unauthorized variants. To address the issue, the organization selected Exclaimer’s Signature Manager Exchange Edition to enforce a standardized disclaimer policy.

Exclaimer implemented server‑side signature rules in Exchange so disclaimers are added centrally and cannot be altered by users, with role‑based variations for marketing, legal and internal staff. The solution delivered consistent HTML signatures across devices, ensured all outgoing emails carried authorized disclaimers, reduced IT effort, and produced measurable time and cost savings while giving Dubai Tourism greater legal protection and brand control.

Dubai Tourism

Shafeeq Hamza

Senior IT Specialist