Case Study: City West Country achieves 100% email signature consistency with Exclaimer

City West Country cuts email signature admin by 100% with Exclaimer

City West Country, an automotive retail group with over 650 employees, faced a significant challenge with inconsistent and time-consuming email signature management. Their IT department spent over 10 hours each month manually handling updates and escalations due to faulty scripts and user-editable templates, which also prevented the marketing team from controlling brand messaging and campaigns. To solve this, they implemented Exclaimer's email signature management solution.

Exclaimer provided a cloud-based solution that automated the entire process. The implementation allowed marketing to control signature content and schedule campaign banners across four brands without IT involvement, while also locking down templates to prevent unauthorized changes. This resulted in a 100% reduction in manual admin, 90% fewer escalations, and freed over 10 hours of IT time per month for higher-value work, ensuring complete brand consistency.

City West Country