Case Study: Rexall Pharmacies achieves 2X offer completion rate with Exchange Solutions' ES Loyalty Boost

Rexall Pharmacies boosts offer completion rate 2x with Exchange Solutions

Rexall Pharmacies, a leading Canadian pharmacy retailer, faced a challenge with its new Be Well loyalty program. Having launched in 2020, the program lacked historical member data, making it impossible to personalize offers at scale. Rexall needed a solution to manage its high-volume, weekly flyer-style offer cycles and provide relevant promotions to its over 2 million members.

Exchange Solutions implemented its ES Loyalty Boost platform to automate and optimize the member offer experience. The AI-powered solution delivered real-time, personalized offers based on recent member behaviors. The results for Rexall were significant: a 2x increase in offer completion rates, a 50% improvement in operational efficiency, and a 36% reduction in offer costs, all while making offers more relevant and driving additional revenue.

Rexall Pharmacies