Case Study: Regional Department Store boosts AOV and conversion with Exchange Solutions' ES Engage

Regional Department Store boosts AOV by 77% with Exchange Solutions

The customer, a regional department store based in Florida, faced the challenge of needing to quickly double its e-commerce sales without resorting to mass discounts. To achieve this, they needed to convert more first-time website visitors and maximize the value of each shopping cart. They partnered with vendor Exchange Solutions to implement its ES Engage™ product for real-time personalized offers.

Exchange Solutions implemented a solution that delivered real-time, in-session personalized offers. This approach appealed to the store's price-conscious shoppers while strategically protecting profit margins by avoiding broad discounts. The results were significant, with the regional department store achieving a 77% increase in average order value (AOV), a 1.6X spend over its target, and a return on ad spend (ROAS) of $17.