Case Study: an office supply retailer boosts AOV and spend with Exchange Solutions ES Engage™

office supply retailer boosts AOV 38% with Exchange Solutions

The customer, an office supply retailer, needed to boost category penetration, convert anonymous users on its e-commerce platform, and manage discount rates for its low-margin products. To address this challenge, they worked with the vendor Exchange Solutions to implement its ES Engage™ service.

Exchange Solutions deployed personalized Add-To-Cart offers to drive online conversion and sales, targeting new customers, prior browsers, and lapsed members. The solution delivered significant results for the office supply retailer, including a 38% increase in average order value for treated customers and 1.4 times the target spend.