Case Study: National Home Improvement Retailer drives online sales growth and protects margins with Exchange Solutions ES Engage™

National Home Improvement Retailer drives 11% topline revenue growth with Exchange Solutions

A national home improvement retailer faced the challenge of increasing its online sales as a percentage of overall revenue while protecting its margins and continuing to support its weekly flyer program. To meet this need, they worked with Exchange Solutions and implemented its ES Engage™ service.

Exchange Solutions implemented a solution using real-time, in-session personalized conversion offers to complement the retailer's existing promotions. This approach from Exchange Solutions drove an 11% growth in topline revenue, a 10% improvement in margins, and delivered a promotional efficiency that was 86% higher than business-as-usual. The campaign also achieved a return on ad spend (ROAS) of over 13.