Case Study: Douglas achieves personalized gift recommendations with excentos

Douglas relies since 2012 on the excentos Gift Finder for their entire product range.

Douglas, Europe’s largest beauty products retailer, needed a way to help shoppers find the right gifts across more than 35,000 products, while keeping recommendations relevant for different ages, personalities, occasions, and seasonal events. The company has relied on excentos’ Gift Finder since 2012 to support gift discovery across its full product range.

excentos delivered a personalized recommendation engine that provides expert-style gift advice with fast response times, despite the large catalog. The solution automatically adapts to seasons and special campaigns like Christmas, Valentine’s Day, and Easter, while balancing recommendations across key product categories to align with Douglas’ business strategy and improve conversion, upselling, and margin.

Douglas