Case Study: SeeiTOi achieves a streamlined, scalable video platform with Excellarate

SeeiTOi - Customer Case Study

SeeiTOi, the brand behind Orangeberry Corporation’s technology products, needed a more intuitive digital experience for its flagship iTOi video creation platform. The company’s original website and product interface lacked usability and a clear focus on its core services, making it harder for users to engage with the web and mobile video tools.

Excellarate helped SeeiTOi by rebuilding the website in WordPress and developing the web and iOS applications with Ruby on Rails and Objective C, while also improving the UI with HTML, CSS, JavaScript, jQuery, and Font Awesome. Excellarate also added key features and AWS-based infrastructure improvements, including payment and subscription flows, API integrations, SSL, and scalability enhancements; as a result, SeeiTOi gained a stronger user experience, improved performance, and a platform that could support more users and grow with demand.

SeeiTOi

Gabriel Davidov

VP Product Operations