Case Study: Leading IT Services Company reduces manual marketing data collation by 20X with Excellarate RPA

RPA Reduces Human Effort By 20X By Automating Marketing Data Collation

Excellarate helped a leading IT services company streamline a marketing-led lead generation process that was heavily dependent on manual data extraction from multiple proprietary and web-based sources. The customer’s team was spending hours collecting investor, portfolio, and company information, with some tasks taking 8 to 24 hours for only a few dozen records.

Using UiPath-based RPA, Excellarate automated investor data extraction, company-investment lookups, and prospect research across web applications and websites. The solution cut processing time dramatically—for example, 750 investor records dropped from about 5 hours to 20 minutes, 30 company-investment records from 8 hours to 15 minutes, and prospect research from 24 hours to about 40 minutes—while reducing manual effort by more than 20%.