Case Study: GrowthSimple drives conversion, retention and upsell with Excellarate's AI/ML analytics solution

GrowthSimple drives conversion, retention and upsell for e-commerce companies using AI and ML Stateful behavior analytics, flexible funnel analysis, and bespoke predictive analytics drives user conversion, up-sell, retention, and engagement

GrowthSimple, a data and analytics company serving SaaS and subscription commerce businesses, needed a way to turn raw data into actionable, outcome-driven insights. To support conversion, retention, and upsell decisions, they required a platform that could deliver prescriptive and behavioral analytics with strong accuracy and present the insights in an easy-to-understand format. Excellarate was brought in to help build the solution using machine learning and AI.

Excellarate created an analytics platform that standardized multiple data sources, built ML and deep learning models, and automated the pipeline across AWS S3, Airflow, SageMaker, RDS, Tableau/Superset, and Salesforce. After initial statistical models performed poorly, Excellarate reframed the problem as an NLP and event-sequence task using a Fastai Text Classifier (LSTM), which significantly improved outcomes. The result was a comprehensive product usage analytics solution that delivered stateful behavior analytics, flexible funnel analysis, and predictive analytics, with early customer success in conversion, retention, and upsell use cases.

GrowthSimple