Case Study: Leading Art and Event Company increases user engagement with Excellarate's AI-powered arts discovery app

An Arts And Culture App Uses AI To Increase Its User Base

Excellarate worked with Leading Art and Event Company, an arts and culture app provider that helps users discover, share, and enjoy local events across devices. The customer needed a mobile app that could track new events and artists, learn user preferences over time, and cover a broad range of event types, including visual arts, performing arts, history, and science and nature, while also surfacing niche events in pilot markets such as North Texas.

Excellarate addressed the challenge by defining user personas, designing user flows, and using paper prototypes and card sorting to shape the app’s information architecture around users’ mental models. The solution supported key user groups such as students, archaeologists, and journalists, but the case study does not provide specific measurable results or quantified impact from Excellarate’s work.