Case Study: Hard Exercise Works achieves stronger brand consistency and a more engaging website with Exceleron Designs

Hard Exercise Works - Customer Case Study

Hard Exercise Works (HEW) was growing and needed help from Exceleron Designs with its brand and digital presence. HEW wanted a refreshed identity, consistent brand standards across gym locations, and a website that could showcase the intensity and community of its workouts, while also supporting franchise interest.

Exceleron Designs created a new logo and a 90-page Brand ID to standardize HEW’s visuals, then built an image-heavy website with location pages, social links, and a franchise-focused “owning” page. They also produced print collateral and a private download site for gym owners, helping keep materials consistent across locations and delivering a strong, cohesive brand experience.

Hard Exercise Works