Case Study: YMCA of South Hampton Roads achieves 500+ qualified meetings and 700+ hours saved with Exceed.ai

YMCA exceeds their goals with limited headcount

The YMCA of South Hampton Roads, a nonprofit operating 29 locations and serving 120,000+ people monthly, faced a 40% staff reduction due to COVID-19 while needing to engage a highly diverse audience with multiple program messages and tones. After finding Conversica too restrictive, they selected Exceed.ai—deploying Exceed’s Automated AI Assistant with two‑way conversational SMS (TextAI) and email—to maintain outreach and personalize communications despite limited headcount.

Using Exceed.ai’s Automated AI Assistant and TextAI/email capabilities, the YMCA automated 4,396 email responses, added 18,000 new contacts, scheduled over 500 meetings, and saved more than 700 hours in six months. Exceed.ai’s flexibility and cost-effectiveness allowed the YMCA of South Hampton Roads to sustain engagement, meet goals with fewer staff, and scale outreach more efficiently than hiring additional employees.

YMCA of South Hampton Roads

Amelia Baker

Chief Marketing Officer