Case Study: Danubius Hotels Group achieves higher conversions with a responsive booking portal by Exalt Interactive

Danubius Hotels Group boosts Alexa ranking by 136K with Exalt Interactive

Danubius Hotels Group commissioned Exalt Interactive to redesign their convoluted booking website. The hotel chain faced the challenge of depending heavily on third-party booking agents, which incurred significant costs. Their goal was to compete directly with platforms like Booking.com by improving the user experience to increase direct conversions through their own portal.

Exalt Interactive implemented a user-centered redesign based on customer data and analytics. They created over 450 responsive screens, simplified the information architecture, and developed a new, cohesive visual language for the franchise. The project resulted in a 136,000 point increase in Alexa rankings for Danubius Hotels, indicating a major improvement in web traffic and visibility.

Danubius Hotels Group