Case Study: Caterpillar streamlines heavy equipment sales with Exalt Interactive's mobile sales app

Caterpillar reduces initial features by 29% with Exalt Interactive

Caterpillar faced a challenge where its sales representatives, who spend most of their time on the road, were left to solve their day-to-day issues on their own. The company needed to optimize its sales process and sought help from vendor Exalt Interactive to design a mobile sales application.

Exalt Interactive designed the Naxt Sales App, an all-inclusive mobile experience co-created with a developer team. Through early prototyping and research, Exalt was able to decrease initial features by 29% and designed over 310 screens for three platforms. The solution provided sales reps with clear indicators to track the sales process, enabling them to make better on-site decisions.

Caterpillar