Case Study: Dynamic Marketing achieves 50% faster backups and sub-2-minute restores with ExaGrid

Dynamic Marketing Streamlines Backups with ExaGrid

Dynamic Marketing, Inc. (DMI) is a New York–based co-op founded in 1957 that buys consumer electronics and appliances at wholesale for member retailers across NY, NJ and CT. After an infrastructure upgrade and server virtualization, DMI needed to replace slow, tape-based backups with a more robust, disk-based solution that would speed backups and restores, simplify management, and provide offsite replication for disaster recovery.

DMI deployed a two-site ExaGrid system tightly integrated with Veeam, using ExaGrid’s post-process, zone-level deduplication and GRID scalability with automatic offsite replication. The result: backup windows cut by 50%, restores shortened from about 30 minutes to 2–3 minutes, weekly backup management reduced from hours or days to roughly 30 minutes, improved retention, and reliable offsite disaster recovery supported by strong vendor support.

Dynamic Marketing

Alan Joskowicz

Information Technology Manager