Case Study: Pure Romance achieves nationwide automated sales tax compliance with Exactor

Pure Romance - Customer Case Study

Pure Romance, a national multi‑level marketing company with thousands of independent consultants, faced the burden of sales tax compliance across nearly 300 local and state jurisdictions—an obligation it voluntarily assumed to remove a recruitment barrier for distributors. To avoid hiring at least three full‑time staff to track rates, file returns and handle inquiries, Pure Romance engaged Exactor and its sales tax compliance software/service to manage the work.

Exactor implemented its enterprise‑level SaaS sales tax solution to calculate taxes, generate and file returns, and act as the first line of response to state inquiries, integrating smoothly with Pure Romance’s processes. As a result, Exactor eliminated the sales tax program burden for distributors, saved the company many work hours each month (and avoided the need to hire multiple FTEs), delivered accurate low‑cost compliance, and became a marketing and recruiting advantage for Pure Romance.

Pure Romance

Chris Cicchinelli

President