Case Study: WebFX accelerates research and live LLM grounding with Exa

Scaling digital marketing workflows with live LLM grounding

WebFX, a full-service revenue marketing company, needed to find a way to automate its SEO and content marketing research. Their challenge was to gather highly relevant information from a wide variety of niche sources at scale, moving beyond the limitations of manual searches and traditional providers that lacked the necessary coverage and context to drive successful campaigns. They turned to the vendor Exa for a solution.

Exa implemented its Search and Websets APIs to automate WebFX's market intelligence workflows. This solution provided structured, LLM-ready results with broad coverage across niche verticals and low-latency performance. By grounding live LLM chats and powering internal agents, Exa helped WebFX increase the speed and conversion rates of its customer deliverables, ultimately enabling hundreds of teams to exceed their sales and marketing goals.

WebFX

Christopher Varner

Head of Results Innovation