Case Study: Obvious achieves complete market coverage and major research efficiency gains with Exa Websets API

Obvious replaces 15–20+ manual research loops with Exa

Obvious, a company that builds software to help organizations work with customer data, faced challenges with incomplete market coverage and manual research. Traditional vendors missed long-tail companies, forcing Obvious to spend hundreds of thousands of dollars and countless hours on manual web research to assemble target lists. To overcome this, they turned to Exa's Websets API.

By implementing Exa's solution, Obvious automated its market intelligence workflows. The Websets API provided complete coverage, finding companies absent from other research tools. This resulted in massive efficiency gains, replacing 15-20+ manual iterations with a single API call, and delivered the same comprehensive market maps for a few dollars instead of hundreds of thousands.

Obvious