Case Study: HubSpot powers AI agents with real-time web intelligence using Exa

HubSpot powers CRM agents for 299,000 customers with Exa

HubSpot, an industry-leading customer relationship management platform, needed to overcome a critical limitation: its system was rich in internal data but blind to real-time external market shifts. To empower its agents and AI tools with high-quality, real-time web intelligence, it sought a new search provider to replace its slower, more expensive, and less comprehensive alternatives. The company selected Exa for its search API to serve as this vital information retrieval layer.

Exa implemented its search and monitor APIs, providing HubSpot's agents with fast, high-quality access to a deep index of company and people data from the live web. This solution enabled real-time tracking of events like funding rounds and leadership changes, directly integrating this intelligence into CRM workflows. As a result, HubSpot's Breeze Assistant and agents became significantly more effective, helping customers drive pipeline growth with fresh web signals that are often the difference between winning and losing deals.

HubSpot