Case Study: Flatfile achieves faster niche market research and better contact discovery with Exa's Websets API

High quality market & people research powered by Websets API

Flatfile, a company that builds software to help organizations work with customer data, faced a significant challenge in its market research. Their purchased lists from traditional vendors often missed long-tail companies in niche markets, forcing the team into inefficient and costly manual research loops. To find the right buyers, they needed a better way to generate accurate market maps and identify key decision-makers.

Flatfile implemented the Websets API from vendor Exa to automate their intelligence gathering. The solution provided complete company coverage in niche verticals and surfaced relevant contacts through a single API call. The results were game-changing: Flatfile achieved massive efficiency gains by replacing 15-20 manual research steps, found companies absent from other sources, and reduced costs from hundreds of thousands of dollars to just a few dollars per comprehensive search.

Flatfile

David Boskovic

Chief Executive Officer