Case Study: 11x finds novel GTM signals with Exa

11x powers 7.2M+ searches with Exa

11x, which builds a digital workforce for sales, marketing, and RevOps teams, faced the challenge that standard go-to-market signals had become commoditized and were no longer sufficient. Their AI agents needed to find novel, customer-specific buying triggers that are often spread across the live web, which is difficult to capture with traditional SaaS enrichment fields. To solve this, 11x turned to Exa.

Using Exa's Search and Websets APIs, 11x integrated a powerful search layer directly into its agent workflows. This allows them to research accounts with live web context, validate signals, and discover prospects at scale. The solution has had a significant measurable impact: Exa has powered over 7.2 million search requests and the creation of over 2.7 million Webset items, enabling 11x's AI workers to make qualified outreach decisions based on fresh intelligence.

11x