Case Study: Lennar Homes creates a unified digital home-buying experience with EX Squared

Lennar Homes expands listings across 50+ sites with EX Squared

Lennar Homes, one of the largest home builders in the US, tasked EX Squared with transforming its digital home-buying experience to match the quality of its physical homes. The challenge was to create a unified, multi-channel platform that could guide diverse home buyers through their entire journey, providing a personalized and seamless online experience.

EX Squared developed a comprehensive solution using Sitecore, which included a personalized "myLennar" portal and integrated the website with Lennar's CRM and ERP systems. This provided real-time information synchronization and a 360-degree customer view. The results were a smoother path to conversion with faster load times, reduced errors, higher engagement, and automated distribution of listings to over 50 partner sites, which expanded reach and improved lead quality.

Lennar Homes