EX Squared
16 Case Studies
A EX Squared Case Study
Dosh, a fintech company, had a vision to revolutionize marketing by creating a cash-back app that would move billions of marketing dollars directly into the pockets of consumers. To bring this idea to life, Dosh partnered with EX Squared to develop the product from the ground up, needing a comprehensive solution that included strategy, branding, UX, design, and a heavy-duty backend system.
EX Squared provided a complete solution, developing both the consumer-facing cash-back app and an administrative tool for merchants to craft offers and analyze data. This partnership positioned Dosh for significant success, resulting in the app becoming the number one shopping app on Apple and Android, attracting 2.5 million active daily users, raising $80 million in investment, and ultimately being acquired for $275 million.