Case Study: Brookfield Residential unites seven brands into one digital experience with EX Squared

Brookfield Residential boosts traffic 400% with EX Squared

Brookfield Residential, a leading North American home builder, faced the challenge of integrating seven recently acquired brands, which used 10 websites, 11 CRM systems, and 7 different CMSs. They selected vendor EX Squared to consolidate this complex marketing technology stack into a single, unified digital experience.

EX Squared conducted a full discovery and analysis of the technology stack, then mapped the requirements to find the best-fit Digital Experience Platform. The solution provided corporate control over branding while granting regional marketing flexibility. The results included a 400% overall increase in traffic, a 500% increase in mobile traffic, a 16-point rise in domain authority, and a 25% reduction in time spent onboarding new acquisitions.

Brookfield Residential