Case Study: Opus Energy boosts brand awareness with EX.CO

Opus Energy Connects with SMEs Through Energizing, Interactive Campaign

Opus Energy, one of the UK’s largest independent suppliers of electricity and gas to businesses, wanted to increase brand awareness and position itself as a strong supporter of SMEs. Working with vendor EX.CO and its partner agency Bottle, the company sought a sponsored content approach that would engage SME decision-makers in a relevant, memorable way.

EX.CO created and distributed an interactive Personality Quiz centered on SME management style and timed it to the 2016 Rio Olympic Games to boost attention and relevance. The campaign delivered strong engagement, including 47K+ engagements, an average 89%+ start rate, 6%+ average share rate, and 2.5 minutes of average dwell time, helping Opus Energy generate new leads and significantly increase brand awareness.

Opus Energy