Case Study: HuffPost Spain boosts engagement and revenue with EX.CO

HuffPost Spain Keeps Readers Engaged While Driving Revenue with Premium Video & Interactive Content

HuffPost Spain partnered with EX.CO to solve a dual challenge: increase audience engagement and on-site dwell time while also generating more revenue from its editorial content. The team wanted a single solution that could keep readers exploring more articles, improve the overall content experience, and support monetization.

EX.CO implemented Channels by EX.CO video solutions, including an RSS-to-Video experience, alongside interactive content powered by the EX.CO Platform. This helped HuffPost Spain showcase top articles, enhance reader engagement, and create a steady revenue stream, delivering measurable results of 2:22 average dwell time, a 20% average engagement rate, and a 10% average click-through rate.

HuffPost

Daniel Ventura

Head of Product