EX.CO
15 Case Studies
Case Study: HuffPost achieves higher engagement with EX.CO interactive Brexit content
A EX.CO Case Study
How The Huffington Post Rose Above the Crowd with Interactive Brexit News
HuffPost UK worked with EX.CO to make Brexit coverage more engaging and easier to digest. Faced with a highly complex, controversial, and widely covered news story, the publisher needed a way to stand out while presenting politics in a clear, compelling format for readers.
EX.CO helped HuffPost UK embed 15 interactive items, powered mainly by the Convo format, which delivered content in a texting-style experience. Readers could vote and share opinions on Brexit-related questions, and the results were strong: a 90% engagement start rate, 70% average completion rate, and 2% average share rate.
Open case study document...