Case Study: Sky News achieves faster, engaging Royal Wedding coverage with EX.CO

How Sky News Managed to Beat The Crowds For Their Coverage of the Royal Wedding

Sky News used EX.CO to help cover the Royal Wedding under intense time pressure and heavy competition. The publisher needed a faster way to create visually rich, interactive stories that would stand out and keep readers engaged during a major global event.

EX.CO’s Platform, specifically its batch upload feature, let Sky News quickly build four image-led articles by uploading multiple photos with captions in one step. The result was strong audience engagement, with an average dwell time of 3 minutes, over 70% average scroll depth, and a 65% average engagement rate, showing that EX.CO helped Sky News produce compelling content efficiently.

Sky News

Ronan Hughes

Digital Output Editor