Case Study: Marca boosts sports fan engagement with EX.CO

How Marca Utilized Interactive Content to Make Sports Fans Part of the Game

Marca, a leading Spanish sports newspaper, wanted to boost audience engagement by turning daily sports coverage into a more immersive, game-like content experience. To help achieve this, Marca used the EX.CO Platform to create interactive content that could make readers feel more involved in the action.

With EX.CO, Marca published trivia before games and post-game polls and ranked lists to encourage participation and discussion, while also combining multiple formats into story items for deeper coverage. The approach delivered strong results, including 50K+ views, an 85% average completion rate, and more than 2 minutes of average dwell time, showing a clear lift in engagement.

Marca