Case Study: Knorr increases brand awareness among Millennials with EX.CO

How Knorr Turned Up The Heat To Increase Brand Awareness Amongst Millennials

Knorr, the Unilever-owned food and beverage brand, partnered with EX.CO to increase brand awareness among Millennials. The challenge was to engage users with interactive ad content that would spark talkability around Knorr’s love of food and encourage sharing.

EX.CO created a custom sponsored content campaign using interactive formats, including a Personality Quiz and a Flip Card experience, and distributed it through premium publisher partners and social channels. The campaign delivered positive brand lift, including higher spontaneous brand awareness, improved brand appeal, and increased likelihood to recommend Knorr, along with strong engagement metrics such as high completion rates, share rates, and time spent with content.

Knorr